Here at 53 Degrees North we are seriously proud of our Joules collection.

As one of Britain’s best-loved family lifestyle brands, Joules delights in making clothing, accessories and homewares. Over 25 Years ago, Tom Joule began selling clothes at outdoor events in Great Britain. Tom knew that his customer were a bright and colourful bunch but their clothing was quite the contrary. So Tom designed 100 bright wellies. They sold like hotcakes and Joules was born.