This season Craghoppers shot their new AW21 archive collection on real people. People who inspire and are pushing the boundaries in each of their respective industries, from opening a new cafe specifically to talk about mental health to creating street art which captured the world’s media and tackled racism in football head on.

Each subject was photographed in their own environment, authentically capturing their creativity and rebel spirit in the process all while wearing Craghoppers new archive collection. 

Bernie’s is more than a grocers, it’s a neighbourhood hang-out, a community space and independent. The store has become so popular, they now have a second shop in Altrincham.

Akse is a street artist based in Manchester, renowned for his amazing murals of Marcus Rashford and Captain Tom which captured the hearts of the nation. They also made headlines and created a much-needed conversation on racism within football and wider society. He has created a custom piece of art for Craghoppers at his studio in Salford, illustrating their sustainability story.

Wives, Kiera and Amy set up the Feel Good Club – a mental health cafe in the Northern Quarter - during the pandemic. By mixing good food and coffee, good vibes and their infectious enthusiasm, this new concept in cafes has really taken off, creating a safe, welcoming space for all to feel good.

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