Icebreaker is a New Zealand brand, founded in 1995 by Jeremy Moon, who was inspired after a farmer showed him soft, natural merino wool clothing. Convinced that merino was a better alternative to synthetic base layers, he built the company around New Zealand merino sourced from high country farms, with a focus on sustainability, ethics and animal welfare.
The brand began with merino base layers and now covers underwear, mid layers, outerwear, socks and accessories for men, women and children. Merino is at the heart of everything it makes, prized for being soft, breathable, temperature regulating and naturally odour resistant. Icebreaker was an early adopter of the ZQ ethical wool programme and stays focused on natural fibres over plastics.