O'Neill is a Californian surf brand, started in 1952 by Jack O'Neill out of a garage near Ocean Beach in San Francisco, home to one of California's first surf shops, before moving to Santa Cruz. Its logo is a breaking wave, and its story begins with cold water.
Wanting to stay in the chilly Pacific for longer, Jack O'Neill became one of the pioneers of the neoprene wetsuit, an innovation that changed surfing and grew into a whole industry. The brand went on to develop wetsuit boots, rash guards and more, and today makes wetsuits, surfwear, swimwear and snow apparel. One of the oldest names in surfing, O'Neill still stands for keeping people warm and comfortable in the water for as long as possible.